Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Marketing and Advertising: Trends of the Sector
|
---|---|
Chapter number | 1 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_1 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Joan-Francesc Fondevila-Gascón, Josep Rom-Rodríguez, Marc Polo-López, Javier L. Crespo |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 22% |
Professor | 1 | 11% |
Unspecified | 1 | 11% |
Lecturer | 1 | 11% |
Student > Bachelor | 1 | 11% |
Other | 0 | 0% |
Unknown | 3 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Unspecified | 1 | 11% |
Social Sciences | 1 | 11% |
Engineering | 1 | 11% |
Unknown | 3 | 33% |