Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Role of Digital Relationships in the Marketing of Higher Education: An Exploratory Analysis from New Zealand
|
---|---|
Chapter number | 14 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_14 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Surej P. John |
Country | Count | As % |
---|---|---|
Unknown | 23 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 4 | 17% |
Lecturer | 4 | 17% |
Professor | 3 | 13% |
Unspecified | 2 | 9% |
Student > Bachelor | 1 | 4% |
Other | 0 | 0% |
Unknown | 9 | 39% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 35% |
Unspecified | 2 | 9% |
Biochemistry, Genetics and Molecular Biology | 1 | 4% |
Psychology | 1 | 4% |
Economics, Econometrics and Finance | 1 | 4% |
Other | 0 | 0% |
Unknown | 10 | 43% |