Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med
|
---|---|
Chapter number | 7 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_7 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Lala Hu, Mirko Olivieri |
Country | Count | As % |
---|---|---|
Unknown | 50 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 9 | 18% |
Professor | 2 | 4% |
Student > Doctoral Student | 2 | 4% |
Student > Ph. D. Student | 2 | 4% |
Other | 1 | 2% |
Other | 5 | 10% |
Unknown | 29 | 58% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 11 | 22% |
Economics, Econometrics and Finance | 3 | 6% |
Social Sciences | 2 | 4% |
Unspecified | 1 | 2% |
Computer Science | 1 | 2% |
Other | 3 | 6% |
Unknown | 29 | 58% |