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| Chapter title |
A Step Further in Sentiment Analysis Application in Marketing Decision-Making
|
|---|---|
| Chapter number | 20 |
| Book title |
Research & Innovation Forum 2019
|
| Published by |
Springer, Cham, April 2019
|
| DOI | 10.1007/978-3-030-30809-4_20 |
| Book ISBNs |
978-3-03-030808-7, 978-3-03-030809-4
|
| Authors |
Erick Kauffmann, David Gil, Jesús Peral, Antonio Ferrández, Ricardo Sellers, Kauffmann, Erick, Gil, David, Peral, Jesús, Ferrández, Antonio, Sellers, Ricardo |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 29 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 14% |
| Other | 3 | 10% |
| Student > Doctoral Student | 3 | 10% |
| Student > Bachelor | 3 | 10% |
| Professor > Associate Professor | 2 | 7% |
| Other | 3 | 10% |
| Unknown | 11 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 31% |
| Computer Science | 4 | 14% |
| Biochemistry, Genetics and Molecular Biology | 1 | 3% |
| Engineering | 1 | 3% |
| Design | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 13 | 45% |