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Mendeley readers
Chapter title |
Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions
|
---|---|
Chapter number | 6 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_6 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Sabrina M. Hegner, Daniël C. Kusse, Ad T. H. Pruyn, Hegner, Sabrina M., Kusse, Daniël C., Pruyn, Ad T. H. |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 30 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 30% |
Professor > Associate Professor | 4 | 13% |
Other | 3 | 10% |
Professor | 2 | 7% |
Student > Doctoral Student | 1 | 3% |
Other | 1 | 3% |
Unknown | 10 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 43% |
Psychology | 2 | 7% |
Economics, Econometrics and Finance | 2 | 7% |
Design | 2 | 7% |
Unknown | 11 | 37% |