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Mendeley readers
Chapter title |
Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements
|
---|---|
Chapter number | 1 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_1 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Stefan F. Bernritter, Bernritter, Stefan F. |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Netherlands | 1 | 4% |
Unknown | 23 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 17% |
Student > Doctoral Student | 4 | 17% |
Student > Bachelor | 2 | 8% |
Professor | 2 | 8% |
Student > Ph. D. Student | 2 | 8% |
Other | 4 | 17% |
Unknown | 6 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 33% |
Social Sciences | 5 | 21% |
Economics, Econometrics and Finance | 2 | 8% |
Unknown | 9 | 38% |