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Mendeley readers
Chapter title |
Children’s Advertising Literacy for New Advertising Formats: The Mediating Impact of Advertising Literacy on the (Un)Intended Effects of Advergames and Advertising Funded Programs.
|
---|---|
Chapter number | 19 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_19 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Liselot Hudders, Veroline Cauberghe, Katerina Panic, Wendy De Vos, Hudders, Liselot, Cauberghe, Veroline, Panic, Katerina, De Vos, Wendy |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 23 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 35% |
Student > Ph. D. Student | 4 | 17% |
Student > Bachelor | 2 | 9% |
Professor > Associate Professor | 2 | 9% |
Researcher | 2 | 9% |
Other | 3 | 13% |
Unknown | 2 | 9% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 8 | 35% |
Business, Management and Accounting | 6 | 26% |
Unspecified | 1 | 4% |
Economics, Econometrics and Finance | 1 | 4% |
Nursing and Health Professions | 1 | 4% |
Other | 2 | 9% |
Unknown | 4 | 17% |