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Chapter title |
Discovering Twitter Metrics for Creative Super Bowl Campaigns
|
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Chapter number | 4 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_4 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Chong Oh, Sheila Sasser, Chelsea Lockwood-White, Soliman Almahmoud, Oh, Chong, Sasser, Sheila, Lockwood-White, Chelsea, Almahmoud, Soliman |