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Mendeley readers
Chapter title |
Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
|
---|---|
Chapter number | 16 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_16 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Liyong Wang, Carolus L. C. Praet, Wang, Liyong, Praet, Carolus L. C. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 27% |
Student > Ph. D. Student | 1 | 9% |
Student > Bachelor | 1 | 9% |
Researcher | 1 | 9% |
Student > Master | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 3 | 27% |
Computer Science | 1 | 9% |
Agricultural and Biological Sciences | 1 | 9% |
Psychology | 1 | 9% |
Unknown | 5 | 45% |