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Mendeley readers
Chapter title |
The Effect of Evoked Feelings and Cognitions, Parent Brand Fit, Experiences and Brand Personality on the Adoption Intention of Branded Electric Cars for Early and Late Adopter Segments
|
---|---|
Chapter number | 30 |
Book title |
Advances in Advertising Research (Vol. VI)
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-10558-7_30 |
Book ISBNs |
978-3-65-810557-0, 978-3-65-810558-7
|
Authors |
Ingrid Moons, Patrick De Pelsmacker, Moons, Ingrid, De Pelsmacker, Patrick |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 33% |
Unspecified | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Lecturer | 1 | 11% |
Student > Master | 1 | 11% |
Other | 1 | 11% |
Unknown | 1 | 11% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 2 | 22% |
Business, Management and Accounting | 2 | 22% |
Unspecified | 1 | 11% |
Environmental Science | 1 | 11% |
Computer Science | 1 | 11% |
Other | 0 | 0% |
Unknown | 2 | 22% |