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Marketing Wisdom

Overview of attention for book
Cover of 'Marketing Wisdom'

Table of Contents

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    Book Overview
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    Chapter 1 Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
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    Chapter 2 Net Promoter Score and Its Successful Application
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    Chapter 3 Focus on ROE (Return on Empathy) to Increase ROI
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    Chapter 4 How Leading Brands Deliver Marketing with Meaning
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    Chapter 5 Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later
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    Chapter 6 The Four A’s of Marketing
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    Chapter 7 The Ten Principles Behind Great Customer Experiences
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    Chapter 8 Who Do You Want Your Customers to Become?
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    Chapter 9 Stories Make the Difference
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    Chapter 10 Marketing 3.0: From Products to Customers to the Human Spirit
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    Chapter 11 Service Innovation—A Jobs-to-Be-Done Guide
Attention for Chapter 11: Service Innovation—A Jobs-to-Be-Done Guide
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