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Mendeley readers
| Chapter title |
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing Wisdom
|
| Published by |
Springer, Singapore, January 2019
|
| DOI | 10.1007/978-981-10-7724-1_1 |
| Book ISBNs |
978-9-81-107723-4, 978-9-81-107724-1
|
| Authors |
Don Peppers, Martha Rogers, Peppers, Don, Rogers, Martha |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 14% |
| Student > Ph. D. Student | 1 | 14% |
| Student > Bachelor | 1 | 14% |
| Lecturer | 1 | 14% |
| Unknown | 3 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 29% |
| Computer Science | 1 | 14% |
| Unknown | 4 | 57% |