You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Stories Make the Difference
|
---|---|
Chapter number | 9 |
Book title |
Marketing Wisdom
|
Published by |
Springer, Singapore, January 2019
|
DOI | 10.1007/978-981-10-7724-1_9 |
Book ISBNs |
978-9-81-107723-4, 978-9-81-107724-1
|
Authors |
Neil Baker, John Simmons, Baker, Neil, Simmons, John |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |