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Mendeley readers
| Chapter title |
Marketing 3.0: From Products to Customers to the Human Spirit
|
|---|---|
| Chapter number | 10 |
| Book title |
Marketing Wisdom
|
| Published by |
Springer, Singapore, January 2019
|
| DOI | 10.1007/978-981-10-7724-1_10 |
| Book ISBNs |
978-9-81-107723-4, 978-9-81-107724-1
|
| Authors |
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan |
Mendeley readers
The data shown below were compiled from readership statistics for 1,114 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 6 | <1% |
| United Kingdom | 4 | <1% |
| Switzerland | 2 | <1% |
| Germany | 2 | <1% |
| Brazil | 2 | <1% |
| Australia | 2 | <1% |
| United Arab Emirates | 1 | <1% |
| Indonesia | 1 | <1% |
| Malaysia | 1 | <1% |
| Other | 4 | <1% |
| Unknown | 1089 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 169 | 15% |
| Student > Bachelor | 126 | 11% |
| Lecturer | 70 | 6% |
| Student > Ph. D. Student | 65 | 6% |
| Student > Doctoral Student | 42 | 4% |
| Other | 178 | 16% |
| Unknown | 464 | 42% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 306 | 27% |
| Social Sciences | 82 | 7% |
| Economics, Econometrics and Finance | 59 | 5% |
| Arts and Humanities | 29 | 3% |
| Unspecified | 28 | 3% |
| Other | 129 | 12% |
| Unknown | 481 | 43% |