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Timeline
Mendeley readers
Chapter title |
What Is Branding?
|
---|---|
Chapter number | 1 |
Book title |
Brands
|
Published by |
Palgrave Macmillan, London, January 1998
|
DOI | 10.1007/978-1-349-26070-6_1 |
Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
Authors |
John Murphy, Murphy, John |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 27 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 19% |
Student > Bachelor | 4 | 15% |
Other | 2 | 7% |
Student > Ph. D. Student | 2 | 7% |
Professor | 1 | 4% |
Other | 2 | 7% |
Unknown | 11 | 41% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 33% |
Arts and Humanities | 2 | 7% |
Social Sciences | 2 | 7% |
Computer Science | 1 | 4% |
Engineering | 1 | 4% |
Other | 0 | 0% |
Unknown | 12 | 44% |