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Chapter title |
Can Social Marketing Initiatives Increase Household Electricity Conservation?
|
---|---|
Chapter number | 100 |
Book title |
Marketing in Transition: Scarcity, Globalism, & Sustainability
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18687-0_100 |
Book ISBNs |
978-3-31-918686-3, 978-3-31-918687-0
|
Authors |
David M. Gray, Belinda Bean, Gray, David M., Bean, Belinda |