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Chapter title |
Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study
|
---|---|
Chapter number | 138 |
Book title |
Marketing in Transition: Scarcity, Globalism, & Sustainability
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18687-0_138 |
Book ISBNs |
978-3-31-918686-3, 978-3-31-918687-0
|
Authors |
René Díaz-Pichardo, Consuelo García de la Torre, Díaz-Pichardo, René, Torre, Consuelo García de la, de la Torre, Consuelo García |