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Chapter title |
Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
|
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Chapter number | 17 |
Book title |
Marketing in Transition: Scarcity, Globalism, & Sustainability
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18687-0_17 |
Book ISBNs |
978-3-31-918686-3, 978-3-31-918687-0
|
Authors |
Jelena Spanjol, Leona Tam, William J. Qualls, Jonathan D. Bohlmann, Spanjol, Jelena, Tam, Leona, Qualls, William J., Bohlmann, Jonathan D. |