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Chapter title |
Environmental Uncertainty and Market Attractiveness: Do Regions Matter?
|
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Chapter number | 113 |
Book title |
Marketing in Transition: Scarcity, Globalism, & Sustainability
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18687-0_113 |
Book ISBNs |
978-3-31-918686-3, 978-3-31-918687-0
|
Authors |
Rodney C. Runyan, Carol Finnegan, Alexandre M. Rodrigues, Runyan, Rodney C., Finnegan, Carol, Rodrigues, Alexandre M. |