You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Marketing, Poverty and Social Responsibility at the Base-of-the-Pyramid
|
---|---|
Chapter number | 130 |
Book title |
Marketing in Transition: Scarcity, Globalism, & Sustainability
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18687-0_130 |
Book ISBNs |
978-3-31-918686-3, 978-3-31-918687-0
|
Authors |
Pia E. Polsa, Sammy K. Bonsu, Polsa, Pia E., Bonsu, Sammy K. |