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Marketing in Transition: Scarcity, Globalism,

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Cover of 'Marketing in Transition: Scarcity, Globalism, & Sustainability'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Consumers’ Technology Readiness in a Developing Country: The Role of Demographics and Attitudes
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    Chapter 2 Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Technology Choices and Curtailment Behaviors
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    Chapter 3 Meta-National Innovation Management in Service Industries
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    Chapter 4 Emerging Directions for International Marketing Research
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    Chapter 5 Sustainability in the Supply Chain: The Retailers’ Perspective
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    Chapter 6 Determinants of Service Quality in Cross Cultural Research: A Meta- Analytic Perspective
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    Chapter 7 An Empirical Study on the Effects of Interpersonal Attraction in Customer-to-Customer Encounter Situations
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    Chapter 8 Tourist Attractions in Norway: An Exploratory Study of Market Communication Strategies
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    Chapter 9 The Concept of Effective Frequency and Local Media Planning Practice. Review of Factors Affecting Effective Frequency
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    Chapter 10 Give me the Money…or Maybe the Deal: Does Sales Promotion Proneness Influence Consumers’ Willingness to Switch from Price to Non-Price Promotions?
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    Chapter 11 Referral Reward Programs: New Customer Acquisition by Opportunism?
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    Chapter 12 Towards Conceptualizing the Consumer Cognitive Process Underlying Brand Association Transfer
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    Chapter 13 The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch
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    Chapter 14 Developing a Scale to Measure Brand Values
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    Chapter 15 Test of Information Processing Models in the Credit Card Offer Context
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    Chapter 16 Emotional Intelligence and Creativity in New Product Development Teams
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    Chapter 17 Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
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    Chapter 18 To Stop Sales from Selling on Price, Innovate Your Business Model
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    Chapter 19 Trust Me – I Know What I’m Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings
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    Chapter 20 Relationship Quality in Interorganizational Contexts
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    Chapter 21 Global Account Management as an Interorganizational Network: Theory and Propositions
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    Chapter 22 The Measurement of Turkish Consumers’ Attitudes towards Neuromarketing with fMRI Method
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    Chapter 23 Package, Brand, or Price as Differentiator? A Functional Magnetic Resonance Imaging Study
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    Chapter 24 Penetrating Adolescents’ Mental Models of mp3 with ZMET
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    Chapter 25 Drowning in Data: Eyetracker Tips and Techniques for Content-Coding Video Media
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    Chapter 26 Brands and Branding: A Source of Wholesalers’ Sustainable Competitive Advantage?
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    Chapter 27 Does Power Oppose Trust? The Implications for Supply Chain Management.
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    Chapter 28 Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online Pharmacies
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    Chapter 29 Health and Fitness Marketing - The Role of Relationships and Trust
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    Chapter 30 The Dark Side Effect of Perceived Risk on Smoking Cessation: Exploring Two Contradicting Risk Dimensions
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    Chapter 31 Vertical Allocation of Brands in Retail Shelf-Space and its Effect up on Sales
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    Chapter 32 Prompt Gift Card Redemption Could Facilitate Business Growth
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    Chapter 33 The Provision of Financial Services by Retailers to their Customers – Is it Sustainable?
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    Chapter 34 Animosity Against Religious Minorities: A Conceptual Model of Antecedents and Intentions to Purchase Products with Religious Endorsements
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    Chapter 35 Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel
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    Chapter 36 Perceptions on Student-Centered Approaches in Transitional Economies: A Case of Client-Based Group Learning in Croatia
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    Chapter 37 Teaching Ethics in the Classroom: Lessons Learned from a Business Reality Simulation Exercise
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    Chapter 38 Consumer Preferences for Brands in International Markets
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    Chapter 39 Sources of Superior Brand Value: The Effects of Country Image, Product Category and Brand Image
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    Chapter 40 The Difference Between Brand Origin Knowledge and Brand Origin Perception: An Examination of Country-of-Origin Effects in the LCD TV Industry
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    Chapter 41 Internet Mavens in India
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    Chapter 42 Investigating Virtual World Dynamics Using AST: A Research Agenda
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    Chapter 43 A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
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    Chapter 44 Determinants of Entry Modes and Performance of Entrepreneurial Born-Global Firms
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    Chapter 45 Values and Entrepreneurial Orientation of Early Stage Entrepreneurs
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    Chapter 46 Socially Responsible Practices of Australian Smes: A Marketing Perspective
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    Chapter 47 Sustainable SMEs Network Utilization
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    Chapter 48 Real-Time Data Collection and Online Service Transactions: Matching Methodology and Marketplace
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    Chapter 49 Dynamic Models for RFM Variables: A Forward Looking Approach
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    Chapter 50 Preliminary Investigation to Operationalise Employee Brand Equity
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    Chapter 51 Alternative Quality Measures and Profitability of Hospital Inpatient Services Offered
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    Chapter 52 Mission Statements and Performance in Non-Profit Health Care Organisations: An Exploratory Study
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    Chapter 53 Purchase Factors of Functional Foods
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    Chapter 54 Assessment of Relationship Quality in Supply Chains in Norway
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    Chapter 55 Extra-Role Behavior in a Channel Context: Its Predictors and Consequences
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    Chapter 56 Brand Retention on B2B Markets - The Role of Prior Experience and Choice Context in Repurchase Decisions
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    Chapter 57 Is There More to Sales Than Inertia? Marketing Activities, Purchase Intentions, and Sales
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    Chapter 58 Market Driving and Firm Performance
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    Chapter 59 The Effect of Organizational Capabilities on Marketing Strategy Performance
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    Chapter 60 Ecolabelling: A Development Framework
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    Chapter 61 Shades of Green - A Content Analysis of Green Advertising
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    Chapter 62 An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda
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    Chapter 63 Asymmetrical Power Distribution in Supply Chain Networks: Is There a Right Measurement Method?
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    Chapter 64 The Challenge of Functional Integration and the Returns Management Process: An International Perspective
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    Chapter 65 Franchisor’s Tendency to Use Multi-Unit Franchising: A Conceptual Model
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    Chapter 66 Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context
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    Chapter 67 Insights into Gendered Consumption: Modeling Retailer Outcomes and Consumer Shopping Characteristics
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    Chapter 68 Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?
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    Chapter 69 Using Virtual Shopping to Gain a Better Understanding of Consumer Purchase Decisions
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    Chapter 70 Hedonic Hotel Pricing and Quality Signals: Which are the Market Value Drivers in a Transition Phase?
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    Chapter 71 North Atlantic Islands’ Locations in Toursits’ Minds: Iceland, Greenland, and the Faroe Islands
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    Chapter 72 “It was the Trip of a Lifetime”: Viking Ancestors, their Descendants and their Legacy Tourism Motivations and Behavior
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    Chapter 73 Developing Integrated Market Communication for Tourist Attractions in Norway
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    Chapter 74 Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
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    Chapter 75 Bringing Meaning to the Sales Job: The Effect of Ethical Climate and Customer Demandingness
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    Chapter 76 To Shop or Not to Shop: Consumers’ Privacy Concerns and their Impact on Online Shopping
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    Chapter 77 Disposal of Items Returned Could be Influenced by the Future Buying Behaviour of Consumers
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    Chapter 78 Methodological Issues Relating to Intenet-Based Surveys
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    Chapter 79 Marketing Capabilities in the Transition Economy of Cuba: The Impact of Ownership Structure
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    Chapter 80 Managing Host Country Environmental Challenges with Market Linking Capability: Effects on Foreign Ownership Choice
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    Chapter 81 The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures
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    Chapter 82 Foreign Entry Mode of Knowledge-Based Service Firms and International Performance – A Resource Based Perspective
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    Chapter 83 Consumer Attitudes and Intentions Regarding Environmental Behaviors: Effects of Firm-Stated Motives
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    Chapter 84 Valuing Green in Consumer Consumption Experiences
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    Chapter 85 An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention
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    Chapter 86 Marketing and New Product Development
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    Chapter 87 Signaling through Craftmanship: Managerial and Strategic Implications
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    Chapter 88 Stabilizing Customer Preferences for Really New Products through Internal and External Learning the Role of Different Information Combinations
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    Chapter 89 Brands in Text – Attitudinal Effects of Brand Placements in Narrative Fiction
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    Chapter 90 Effects of Personal Nostalgia on Cognition, Attitudes and Intentions
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    Chapter 91 Changing Role of Wholesaling
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    Chapter 92 Format and Channel Evolution in Wholesaling: Industry Architecture and the Emergence of New Forms
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    Chapter 93 A New Quest for Efficency: The Post War Programme of the Federation of Swedish Wholesalers
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    Chapter 94 The Degree of Integration of Distribution and Marketing in Companies Operating in the Fishery Sector in Greece
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    Chapter 95 Understanding Cognitive Age: The Boomers’ Perspective
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    Chapter 96 Not That Equal: The Impact of Age on Older Consumers’ Brand Relationships
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    Chapter 97 Consumer Decision-Making Styles in Turkey
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    Chapter 98 Responsible Waste Disposal: An Exploratory Study of British and Brazilian Consumers
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    Chapter 99 Environmental Marketing and Competitiveness: The Moderating Role of Environmental Orientation
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    Chapter 100 Can Social Marketing Initiatives Increase Household Electricity Conservation?
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    Chapter 101 Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer Behavior
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    Chapter 102 Individual and Cultural Values as Precursors of Cosmopolitanism
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    Chapter 103 Country of Origin – Does it Matter Anymore?
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    Chapter 104 Acculturation & Isomorphism: Modelling Global Consumer Culture
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    Chapter 105 Uniformity in Global Markets: Defining the Standardization Construct and Related Problems
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    Chapter 106 International Consumer Admiration: An Extension of the International Animosity Model
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    Chapter 107 An Individual Difference Approach to Understanding Loyalty Program Effects: Customer Loyalty Program Involvement
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    Chapter 108 Explaining Citizen Surveys Non-Adoption in Local Government
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    Chapter 109 Defining and Measuring Supporter Loyalty
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    Chapter 110 Adapting For-Profit Branding Models to Small Nonprofit Organizations: A Theoretical Discussion and Model Proposition
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    Chapter 111 Why NGOs Do Not Have a Marketing Strategy? An Attempt to Answer on an Example of Polish NGOs Activity
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    Chapter 112 International Corporate Entrepreneurship of Chinese Exporters: An Empirical Study
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    Chapter 113 Environmental Uncertainty and Market Attractiveness: Do Regions Matter?
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    Chapter 114 An Examination of the Effects of Family Training on Expatriate Marketing Managers’ Performance
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    Chapter 115 Signaling and Attribute Effects of Country-of-Origin Information: Roles of Consumer Knowledge and Involvement
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    Chapter 116 Promotion Orientation of Hispanic Consumers
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    Chapter 117 Applying to Higher Education: The Role of Information Sources
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    Chapter 118 Item Efficiency and Dif Assessment in New Product Concept Testing
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    Chapter 119 Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising Sector
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    Chapter 120 The Low Price Guarantee in a General Merchandise Setting: The Moderating Role of the Burden of Proof
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    Chapter 121 Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail Market
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    Chapter 122 Managing the Retail Format Portfolio: An Application of Modern Portfolio Theory
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    Chapter 123 Network Strength in Service Employee Teams: Implications for Information Processing and Customer Orientation
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    Chapter 124 Customer Orientation and Job Satisfaction of Service Middle Managers: A Research on the Directionality of the Relationship and its Boundary Conditions
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    Chapter 125 How to Enrich the Service Encounter? Empirical Insights into the Relationships between Customer Performance, Interaction Quality, and Customer Satisfaction
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    Chapter 126 Channel Choice in Foreign Markets: Capabilities and Transaction Cost Approaches
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    Chapter 127 Design of a Multi-Retailer Single Product Distribution System
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    Chapter 128 Knowledge Calibration Capability for Supply Chain Management
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    Chapter 129 Why are Network Goals Important for Chain Management?
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    Chapter 130 Marketing, Poverty and Social Responsibility at the Base-of-the-Pyramid
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    Chapter 131 An Examination of U.K. Business Activities at the “Bottom of the Pyramid”
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    Chapter 132 What Do We Know About Base-of-the-Pyramid Marketing? A Review of the Bop Literature
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    Chapter 133 Multi-Level Approach to Field Sales Management Control Systems: Exercised Control vs. Perceived Control
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    Chapter 134 Identifying the Sources of Consumer Worry in Service Settings: A Critical Incident Study
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    Chapter 135 The Forgiving Customer: Commitment, Intentions, and Behavior after Critical Incidents
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    Chapter 136 The Temporal Stability of Affective and Cognitive Predictors of Behavioral Intention
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    Chapter 137 Earning Customer Loyalty: The Role of Satisfaction, Trust, Delight, Commitment and Involvement
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    Chapter 138 Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study
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    Chapter 139 Macroentrepreneurship: An Expanded Context for Entrepreneurship
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    Chapter 140 Social Entrepreneurship and Value Creation in Not-For-Profit Organizations
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    Chapter 141 Swom: A Delphi Study of The Content and Valence of Staff Word of Mouth
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    Chapter 142 Always Well Advised: Analyzing the Impact of Adaptive Selling on Consumer Behavior
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    Chapter 143 The Emergence, Importance and Implementation of Own Label in Developing Retail Markets: A One Nation Perspective-Colombia
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    Chapter 144 Using the Rational Expectations Model to Investigate the Relationship Between New Products Introductions and Resale Price Maintenance
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    Chapter 145 Which Laws Do Your Marketers Know? Some Legal Issues on Price Discrimination
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    Chapter 146 Consumer Processing of Bundle Prices: When Do Discounts Matter?
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    Chapter 147 Social Marketing Campaigns Aimed at Preventing Drinking and Driving: a Review and Recommendations
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    Chapter 148 Church Marketing: An Investigation of the Role of Market Orientation in Church Participation
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    Chapter 149 Marketing by the Rules: Exploring Modern Monastic Business Practices in the Perspective of Religious Rules and Traditions
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    Chapter 150 Brand Personality and the Utilitarian Brand
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    Chapter 151 Exploring Country of Manufacture Effect on Strong and Weak Brands
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    Chapter 152 Beyond the Buying Center – Industrial Lifestyles and their Implications on Price Negotiations
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    Chapter 153 The Role of Service Quality Perceptions and Service Failure/Recovery Episodes in the Formation of B2B Loyalty: An Empirical Investigation in the Greek it Industry
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    Chapter 154 Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction Dimensions
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    Chapter 155 Power to None: Conceptualising the Role of Power and Control in Asymmetrical Inter-Firm Relationships
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    Chapter 156 An Invesitation of the Efffects of Corporate Ethical Values on Employee Commitment and Performance: Examining the Moderating Role of Perceived Fairness
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    Chapter 157 Ethical Dimensions of Social Marketing Does Trying to do Good Equate to Doing No Harm?
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    Chapter 158 The Interplay of Local and Global Cultural Influences on Japanese Consumer Behavior
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    Chapter 159 Self-Gifts from the Self-Regulatory Focus Perspective
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    Chapter 160 The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship Quality
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    Chapter 161 Person-Place Congruency in Online Shopping Contexts
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    Chapter 162 Consequences of Interactivity and Social Presence for Trust and Flow in the Online Luxury Goods Sector
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    Chapter 163 Generating Trust in E-Services through Service Quality: The Moderating Role of Technology Readiness
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    Chapter 164 Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content?
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    Chapter 165 Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk Factors
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    Chapter 166 An Evaluation of Trends in Environmental Advertising
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    Chapter 167 The Piracy Paradox Persists in Cyber Space
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    Chapter 168 Italian Small and Medium Entreprises Abroad: Current Situation and Future Perspectives
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    Chapter 169 Factors Influencing Loyalty to Rewards Schemes in Small Businesses
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    Chapter 170 Implementing Service Excellence to become a Wining Organisation
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    Chapter 171 The Development of Internal Trust in Service Branding – a Comparison of Large Organizations and Smes
Overall attention for this book and its chapters
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Title
Marketing in Transition: Scarcity, Globalism, & Sustainability
Published by
Springer International Publishing, June 2015
DOI 10.1007/978-3-319-18687-0
ISBNs
978-3-31-918686-3, 978-3-31-918687-0
Editors

Campbell, Colin L.

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Mendeley readers

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 28 100%

Demographic breakdown

Readers by professional status Count As %
Professor > Associate Professor 4 14%
Student > Master 4 14%
Student > Bachelor 3 11%
Student > Ph. D. Student 3 11%
Researcher 3 11%
Other 5 18%
Unknown 6 21%
Readers by discipline Count As %
Business, Management and Accounting 12 43%
Social Sciences 4 14%
Psychology 2 7%
Computer Science 2 7%
Sports and Recreations 1 4%
Other 1 4%
Unknown 6 21%