↓ Skip to main content
What is this page? Embed badge

Ambush Marketing

Overview of attention for book
Cover of 'Ambush Marketing & the Mega-Event Monopoly'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 The Commercial Monopoly in Sports Mega-Events
  4. Altmetric Badge
    Chapter 3 Ambush Marketing of Sports Mega-Events
  5. Altmetric Badge
    Chapter 4 Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events
  6. Altmetric Badge
    Chapter 5 Mega-Event Rights Protection and Intellectual Property Laws
  7. Altmetric Badge
    Chapter 6 Mega-Event Rights Protection and Competition (Antitrust) Laws
  8. Altmetric Badge
    Chapter 7 Mega-Event Commercial Rights Protection and Human Rights
  9. Altmetric Badge
    Chapter 8 ‘Jumping on the Brand Wagon’: ‘Association Rights’ and the Thematic Space of the Sports Mega-Event
  10. Altmetric Badge
    Chapter 9 In Defence of the Monopoly?
  11. Altmetric Badge
    Chapter 10 Conclusions
Attention for Chapter 7: Mega-Event Commercial Rights Protection and Human Rights
Altmetric Badge

Citations

dimensions_citation
24 Dimensions
Summary Dimensions citations
So far, Dimensions has found 24 publications that cite this research output.

24

The most recent citing publications are shown below. View all 24 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.