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Mendeley readers
| Chapter title |
‘Jumping on the Brand Wagon’: ‘Association Rights’ and the Thematic Space of the Sports Mega-Event
|
|---|---|
| Chapter number | 8 |
| Book title |
Ambush Marketing & the Mega-Event Monopoly
|
| Published by |
T.M.C. Asser Press, The Hague, The Netherlands, January 2012
|
| DOI | 10.1007/978-90-6704-864-4_8 |
| Book ISBNs |
978-9-06-704863-7, 978-9-06-704864-4
|
| Authors |
Andre M. Louw |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Sports and Recreations | 1 | 100% |