↓ Skip to main content

Ambush Marketing

Overview of attention for book
Attention for Chapter 4: Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events
Altmetric Badge

Citations

dimensions_citation
24 Dimensions

Readers on

mendeley
2 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events
Chapter number 4
Book title
Ambush Marketing & the Mega-Event Monopoly
Published by
T. M. C. Asser Press, February 2016
DOI 10.1007/978-90-6704-864-4_4
Book ISBNs
978-9-06-704863-7, 978-9-06-704864-4
Authors

Andre M. Louw

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Sports and Recreations 1 50%
Unknown 1 50%