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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Ambush Marketing & the Mega-Event Monopoly
|
| Published by |
T.M.C. Asser Press, The Hague, The Netherlands, January 2012
|
| DOI | 10.1007/978-90-6704-864-4_1 |
| Book ISBNs |
978-9-06-704863-7, 978-9-06-704864-4
|
| Authors |
Andre M. Louw |