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Ambush Marketing

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Attention for Chapter 9: In Defence of the Monopoly?
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Chapter title
In Defence of the Monopoly?
Chapter number 9
Book title
Ambush Marketing & the Mega-Event Monopoly
Published by
T.M.C. Asser Press, The Hague, The Netherlands, January 2012
DOI 10.1007/978-90-6704-864-4_9
Book ISBNs
978-9-06-704863-7, 978-9-06-704864-4
Authors

Andre M. Louw