↓ Skip to main content

Ambush Marketing

Overview of attention for book
Attention for Chapter 2: The Commercial Monopoly in Sports Mega-Events
Altmetric Badge

Citations

dimensions_citation
24 Dimensions

Readers on

mendeley
2 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
The Commercial Monopoly in Sports Mega-Events
Chapter number 2
Book title
Ambush Marketing & the Mega-Event Monopoly
Published by
T.M.C. Asser Press, The Hague, The Netherlands, January 2012
DOI 10.1007/978-90-6704-864-4_2
Book ISBNs
978-9-06-704863-7, 978-9-06-704864-4
Authors

Andre M. Louw

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 100%
Readers by discipline Count As %
Social Sciences 1 50%
Engineering 1 50%