↓ Skip to main content
What is this page? Embed badge

Modern Marketing Communications

Overview of attention for book
Cover of 'Modern Marketing Communications'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction to Marketing Communications
  3. Altmetric Badge
    Chapter 2 A Broader Look at the Marketing Mix
  4. Altmetric Badge
    Chapter 3 Communications in Relation to the Product Life Cycle
  5. Altmetric Badge
    Chapter 4 How Well Do Names and Brands Communicate?
  6. Altmetric Badge
    Chapter 5 The Product Image and Packaging
  7. Altmetric Badge
    Chapter 6 How Does Price Communicate?
  8. Altmetric Badge
    Chapter 7 Corporate Identity
  9. Altmetric Badge
    Chapter 8 Internal Communications: Media and Methods
  10. Altmetric Badge
    Chapter 9 Sales Conferences
  11. Altmetric Badge
    Chapter 10 Sales Contests and Incentives
  12. Altmetric Badge
    Chapter 11 Communicating with Sales Staff
  13. Altmetric Badge
    Chapter 12 Dealer Activities
  14. Altmetric Badge
    Chapter 13 Communicating with the Trade
  15. Altmetric Badge
    Chapter 14 Consumer Behaviour
  16. Altmetric Badge
    Chapter 15 Market Education
  17. Altmetric Badge
    Chapter 16 The After Market
  18. Altmetric Badge
    Chapter 17 Advertising
  19. Altmetric Badge
    Chapter 18 Sales Promotion
  20. Altmetric Badge
    Chapter 19 Direct Response Marketing
  21. Altmetric Badge
    Chapter 20 Public Relations
  22. Altmetric Badge
    Chapter 21 Sponsorships
  23. Altmetric Badge
    Chapter 22 Marketing Research
Attention for Chapter 22: Marketing Research
Altmetric Badge

Citations

dimensions_citation
12 Dimensions

Readers on

mendeley
108 Mendeley
Summary Dimensions citations
So far, Dimensions has found 12 publications that cite this research output.

12

The most recent citing publications are shown below. View all 12 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.