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Timeline
Mendeley readers
| Chapter title |
Consumer Behaviour
|
|---|---|
| Chapter number | 14 |
| Book title |
Modern Marketing Communications
|
| Published by |
Springer, Dordrecht, January 1990
|
| DOI | 10.1007/978-94-011-6868-7_14 |
| Book ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
| Authors |
Frank Jefkins |
Mendeley readers
The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 67 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 18% |
| Student > Bachelor | 12 | 18% |
| Lecturer | 6 | 9% |
| Student > Ph. D. Student | 5 | 7% |
| Student > Postgraduate | 4 | 6% |
| Other | 6 | 9% |
| Unknown | 22 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 34% |
| Economics, Econometrics and Finance | 8 | 12% |
| Social Sciences | 4 | 6% |
| Engineering | 3 | 4% |
| Earth and Planetary Sciences | 1 | 1% |
| Other | 1 | 1% |
| Unknown | 27 | 40% |