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Mendeley readers
| Chapter title |
Marketing Research
|
|---|---|
| Chapter number | 22 |
| Book title |
Modern Marketing Communications
|
| Published by |
Springer, Dordrecht, January 1990
|
| DOI | 10.1007/978-94-011-6868-7_22 |
| Book ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
| Authors |
Frank Jefkins, Jefkins, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 108 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | <1% |
| Australia | 1 | <1% |
| Brazil | 1 | <1% |
| United States | 1 | <1% |
| Saudi Arabia | 1 | <1% |
| Unknown | 103 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 29 | 27% |
| Student > Master | 24 | 22% |
| Student > Ph. D. Student | 17 | 16% |
| Unspecified | 8 | 7% |
| Professor | 6 | 6% |
| Other | 24 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 49 | 45% |
| Social Sciences | 21 | 19% |
| Unspecified | 9 | 8% |
| Computer Science | 5 | 5% |
| Arts and Humanities | 4 | 4% |
| Other | 20 | 19% |