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| Chapter title |
Communications in Relation to the Product Life Cycle
|
|---|---|
| Chapter number | 3 |
| Book title |
Modern Marketing Communications
|
| Published by |
Springer, Dordrecht, January 1990
|
| DOI | 10.1007/978-94-011-6868-7_3 |
| Book ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
| Authors |
Frank Jefkins |