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Mendeley readers
| Title |
Modern Marketing Communications
|
|---|---|
| Published by |
Springer Netherlands, December 2012
|
| DOI | 10.1007/978-94-011-6868-7 |
| ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
| Authors |
Jefkins, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | 3% |
| Unknown | 28 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 21% |
| Lecturer > Senior Lecturer | 2 | 7% |
| Student > Master | 2 | 7% |
| Student > Doctoral Student | 1 | 3% |
| Professor | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 16 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 2 | 7% |
| Business, Management and Accounting | 2 | 7% |
| Linguistics | 2 | 7% |
| Social Sciences | 2 | 7% |
| Design | 2 | 7% |
| Other | 4 | 14% |
| Unknown | 15 | 52% |