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Mendeley readers
| Chapter title |
How Well Do Names and Brands Communicate?
|
|---|---|
| Chapter number | 4 |
| Book title |
Modern Marketing Communications
|
| Published by |
Springer, Dordrecht, January 1990
|
| DOI | 10.1007/978-94-011-6868-7_4 |
| Book ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
| Authors |
Frank Jefkins, Jefkins, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 100% |