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Chapter title |
An Interactionalist Paradigm for Assessing Student Outcomes in Marketing Curriculums
|
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Chapter number | 111 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_111 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
Lou E. Pelton, David Strutton, James R. Lumpkin, Pelton, Lou E., Strutton, David, Lumpkin, James R. |