You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising
|
---|---|
Chapter number | 35 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_35 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
John B. Ford, Earl D. Honeycutt, Michael S. LaTour, Patricia K. Voli, Mathew Joseph, Jennifer Job, Ford, John B., Honeycutt, Earl D., LaTour, Michael S., Voli, Patricia K., Joseph, Mathew, Job, Jennifer |