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Chapter title |
Research on Marketing Semiotics: In Search of the Appropriate Research Methodology
|
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Chapter number | 74 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_74 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
David J. Burns, Homer B. Warren, Peter W. Smith, Burns, David J., Warren, Homer B., Smith, Peter W. |