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Chapter title |
The Research Design Concept in Marketing Research: A New Altemative Framework
|
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Chapter number | 81 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_81 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
Mladen Koljatic, Francisca Rosene, Koljatic, Mladen, Rosene, Francisca |