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Chapter title |
Electronic Zipping: Ad Agency Views
|
---|---|
Chapter number | 102 |
Book title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13159-7_102 |
Book ISBNs |
978-3-31-913158-0, 978-3-31-913159-7
|
Authors |
Marla Royne Stafford, Jo Ann L. Asquith, Patricia J. Daugherty, Stafford, Marla Royne, Asquith, Jo Ann L., Daugherty, Patricia J. |