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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 Examining a Ititudes and Purchase Intentions of Students Towards Environmentally Safe Products
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    Chapter 2 Influences of Category Structure on Brand Positioning and Choice
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    Chapter 3 Chills and Chuckles: The Effects of Program Context on Viewer Responses to Television Advertising
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    Chapter 4 Exploring the Relations Between Consumer Perceptions of Marketing, Materialism and Life Satisfaction
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    Chapter 5 A Reexamination of Some Black/White Consumption Differences
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    Chapter 6 A Model of the Influences that Lead to Consumers’ Helping Behavior
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    Chapter 7 Social Comparison, Self-Esteem and Women’s Satisfaction with Appearance: a Macromarketing Issue
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    Chapter 8 Who Do we Ask and when? A Pilot Study About Research in Family Decision Making
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    Chapter 9 The Susceptibility of Teens to Interpersonal Influences when Shopping for Leisure Products
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    Chapter 10 Awareness of Organ Donation, Prospective Behavior and Reasons why they do or do not Donate by Ethnicity
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    Chapter 11 Cognitive Style and Consumer Ethnocentricism
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    Chapter 12 The Effects of Television Advertising and Product Class Involvement on Attribution Processes and Level of Attribute Confidence
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    Chapter 13 Time and Consumer Information Load
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    Chapter 14 Subjective, Objective, and Experience-Based Knowledge: A Comparison in the Decision-Making Context
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    Chapter 15 An Empirical Examination of the Pre-Purchase behavior of Opinion Leaders
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    Chapter 16 Compulsive Buying: A Multivariate Reanalysis
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    Chapter 17 Emotional Advertising: The Attitude toward the Ad and Attitude toward the Brand Relationship for Pleasant, Neutral, and Irritating Advertisements
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    Chapter 18 The Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation
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    Chapter 19 She’s Got the Look: The Representation of Ideals of Beauty in Contemporary Fashion Magazines
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    Chapter 20 An Investigation of the Roles of Husbands and Wives in Family Financial Decision Making Processes: Preliminary Results
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    Chapter 21 Evoked Set Formation: A Longitudinal Perspective
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    Chapter 22 Time-Styles and Value Systems: An Empirical and Comparative Appraisal
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    Chapter 23 Tradeoffs in Industrial Market Segmentation: Theory and Practice
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    Chapter 24 An Empirical Analysis of Buyer Uncertainty in Organizational Purchasing
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    Chapter 25 Innovation Orientation and Performance in Industrial Markets
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    Chapter 26 Cross-Functional Issues in Sales and Sales Management
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    Chapter 27 Multifunctional Relations in Channel Partnerships
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    Chapter 28 Multifunctional Teams in Marketing
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    Chapter 29 Industrial Buyers’ Perceptions of Salespeople: An Exploratory Investigation
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    Chapter 30 Linking Corporate Policy and Global Advertising Strategy: A Cross-National Framework for Competitive Advantage
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    Chapter 31 Student Attitudes and the Promotion of Risk Free Behaviors in Aids Prevention Education: An Exploratory Comparative Analysis
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    Chapter 32 Niche Marketing Revisited: Theoretical and Practical Issues
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    Chapter 33 The Effects of Cultural Differences on Accountability and Information Search and Analysis by Industrial Buyers
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    Chapter 34 American Tourist Travel Expectations: Foreign Versus Domestic Tours
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    Chapter 35 A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising
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    Chapter 36 What Motivates American Consumers to Choose Domestic Over Foreign Products: An Explanation Based on Helping Behavior
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    Chapter 37 The Marketing of Counterfeit International Pharmaceutical Products: The Problem and a Proposed Solution
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    Chapter 38 Chinese Culture and its Influences on Export Marketing Strategy of Taiwanese Computer Firms
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    Chapter 39 The Role of Chinese Culture in International Marketing
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    Chapter 40 Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers
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    Chapter 41 Toward a Theory of International Marketing
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    Chapter 42 What is Time: An Exploratory Extension Toward the Far East
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    Chapter 43 Exploring Strategy and Performance Differences Between U.S. and European Businesses in Europe
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    Chapter 44 The Geographical Focus of International Marketing Research, 1982–1991
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    Chapter 45 Country-of-Origin Effects on Product Preferences: A Flexible Regression Approach
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    Chapter 46 Dimensions of National Culture and their Implications for Consumer Behavior and the International Marketing Mix
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    Chapter 47 Export Profile and Prospects of Minority-Owned U.S. Firms
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    Chapter 48 Successful International Strategic Alliances
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    Chapter 49 Contract Strategies in Hotel Industry: Swedish Hotel Firms Abroad
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    Chapter 50 Export Performance: A Meta-Analytical Integration
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    Chapter 51 An Expanded Research Agenda for Examining Country of Origin Effects
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    Chapter 52 Product Quality Perceptions of Asian and U.S. Firms in the Electronics Industry
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    Chapter 53 Political Risk Assessment: A Review and a New Approach
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    Chapter 54 Machiavellianism and Ethical Perceptions of Retail Situations
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    Chapter 55 Electronic Shelf Labeling: An Empirical Investigation of Consumers’ Attitudes Toward a New Technology in Retailing
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    Chapter 56 Characteristics of Successful Telemarketing Associates
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    Chapter 57 Comparative Analysis of Perceived Indicators of Success by Women Entrepreneurs in a Traditional Versus a Non-traditional Business
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    Chapter 58 Towards the Theory of Self Concept in Selling
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    Chapter 59 Achievement Motivation on the Sales Force: An Exploration into the Application of the Work and Family Orientation Scale to Salespersons’ Motivation
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    Chapter 60 Perceptions of Personal Selling: Is There a Trend?
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    Chapter 61 Self-Monitoring Theory and Sales Career Choices
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    Chapter 62 The Influence of Cognitive Style on Customer Orientation
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    Chapter 63 Biases Inherent in Self-Rating Measurement Scales—A Potential Solution: The Case of Customer Orientation Measures
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    Chapter 64 New Product Development Under Changing Economic Conditions: The Role of the Sales Force
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    Chapter 65 Salespeople’s Emotions: An Initial Theoretical Inquiry into the Emotions of Industrial Products’ Salespeople
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    Chapter 66 An Examination of Adaptive Selling: Antecedents and Outcomes
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    Chapter 67 Moral Philosophies, Ethical Perceptions and the Ethical Judgments of Sales Professionals
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    Chapter 68 The Efficacy of the ‘Techniques of Neutralization’ as a Means to Explain Unethical Sales Behavior: A Preliminary Investigation
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    Chapter 69 The Relationship Between Psychological Climate and Sales Force Training
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    Chapter 70 Antecedents, Outcomes, and Personal Factors Used by Sales Managers to Assess the Performance of Salespeople
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    Chapter 71 A Comparison of Perceived Trust in the Buyer-Seller Dyad for Goods and Services
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    Chapter 72 You’re Fired! The Impact of Personal and Situational Characteristics on the Evaluation of Ethically Questionable Sales Behavior
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    Chapter 73 Further Comparisons of Semantic Differential Scales and Monopolar Scales: Test-Retest Reliabilities and Order Effects
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    Chapter 74 Research on Marketing Semiotics: In Search of the Appropriate Research Methodology
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    Chapter 75 Task Effects on Decompositional Utility Estimation
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    Chapter 76 Arrow’s General Impossibility Theorem and Five Collective Choice Rules: Pareto, Condorcet, Plurality, Approval Voting, and Borda
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    Chapter 77 An Examination of Telephone Survey Response Rate, Speed, Cost, and Response Bias Using a Live Versus an Automated Interviewing Device
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    Chapter 78 Content Analysis of Buyer-Seller Communications Academy of Marketing Science
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    Chapter 79 Building Fractional Factorials: a Methodology for Symmetric and Asymmetric Designs
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    Chapter 80 Replicated Weights Determination in the Synclus Optimal Variable Weights Clustering Procedure
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    Chapter 81 The Research Design Concept in Marketing Research: A New Altemative Framework
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    Chapter 82 Estimation of Mexican Market Segments (MEMS) Comparison of Alternative Strategies for Segment Definition
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    Chapter 83 Distributional Properties of Data and Dimensions of Service Quality
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    Chapter 84 On the Predictive Validity of MDS: An Experimental Investigation into the Source of Data and the Method of Similarity Matrix Derivation
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    Chapter 85 Service Quality: The Public Policy Dimension
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    Chapter 86 Measuring Perceived Service Quality as a Multi-Attribute Attitude
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    Chapter 87 Impressions of Service Quality Potential Based on Contact Employee Image
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    Chapter 88 Service Quality in the Public Sector: A Comparative Analysis of Public- and Private-Sector Contact Personnel
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    Chapter 89 The Relationship Between Retail Advertising and Published Quality Ratings in a State’S Lodging Sector
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    Chapter 90 Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions
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    Chapter 91 HMO Selection Criteria: An Exploration of Differences Between Family and Individual Enrollees
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    Chapter 92 Purchasing Issue Importance in Service Channels of Distribution: Tour Operators and Travel Agents
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    Chapter 93 A Model of Customer Participation in the Health Care Industry
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    Chapter 94 Perceived Service Quality in Long-Term Care Facilities: Is Quality in the Eye of the Beholder?
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    Chapter 95 The Promotion of Legal Services Through Television Advertising: Perspectives Offered by Current Legal Research
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    Chapter 96 Factors Inlfuencing Marketing Innovation in the Health Care Industry
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    Chapter 97 An Investigation of Factors Contributing to Asymmetric Price-Tier Competition
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    Chapter 98 Analyzing Market Opportunities in Service Organizations: A Leisure Services Case
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    Chapter 99 Assessing Services Advertising: Some Preliminary Findings
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    Chapter 100 Research Propositions for Examining the Effects of Direct Consumer Premiums
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    Chapter 101 Targeting Vulnerable Segments in Cigarette Advertising: Ethical Criteria and Public Policy Implications
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    Chapter 102 Electronic Zipping: Ad Agency Views
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    Chapter 103 The Exchange Value Concept in Marketing
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    Chapter 104 The Effects of Framing and Price on Consumers’ Perceptions of Nonprofit Solicitations
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    Chapter 105 Perceptual Dimensions of Odd and Even Pricing
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    Chapter 106 The Use of Benchmarking as an Integral Part of TQM in Marketing Departments
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    Chapter 107 Toward Developing an Improved Curriculum for Graduate Education in Marketing Research
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    Chapter 108 Endowed Chairs in Marketing: Responsibilities and Benefits
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    Chapter 109 The Marketing/Engineering Interface within Academia: A Study of Student Perceptions and Stereotypes
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    Chapter 110 Student Evaluations of Teaching Effectiveness in Marketing: Experience vs. Background
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    Chapter 111 An Interactionalist Paradigm for Assessing Student Outcomes in Marketing Curriculums
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    Chapter 112 Evidence from a U.K. National Survey
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    Chapter 113 Rating the Newer Marketing Journals: Familiarity and Quality Evaluations by Marketing Department Heads
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    Chapter 114 Managerial Perceptions: The Role of Environmental Uncertainty in the Strategic Planning Process
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    Chapter 115 Why Marketing Should Consider Birth Order an Important Factor in the Study of Entrepreneurship
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    Chapter 116 The Use of Knowledge Workers in Marketing Organizations: An Exploratory Study
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    Chapter 117 Testing the Validity of a Model of Reputation and Credibility
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    Chapter 118 Who Uses Prepared Foods? Psychographic and Demographic Correlates
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    Chapter 119 A Structural Equation Model of the Relationship between Advertising, Profitability and Size
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    Chapter 120 Small Business Marketing Strategies: A Call for Customization
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    Chapter 121 What Small Businesses Identify as their Marketing Challenges: A Narrow or Broad View of Marketing?
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    Chapter 122 Legislation, Product Liability and Advertising: Dangerous Omens in the Global Environment
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    Chapter 123 Controversial Issues Surrounding Direct-to-Consumer Advertisements of Prescription Drugs
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    Chapter 124 Making the Marketing of Higher Education More Ethical
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    Chapter 125 Just How Far Can the Sales Rep Go? The Legal Latitude for Unethical Behavior
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    Chapter 126 Organizational Characteristics and the Adoption of Innovative Warehouse Automation Technologies
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    Chapter 127 The Costs of Carrying Inventory: A Survey of Select Fortune 500 Companies and Their Divisions
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    Chapter 128 Power and Compliance: An Investigation in a Channel Behavior Setting
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    Chapter 129 Modelling the Effects of Customer Service Performance on Purchase Intentions in the Channel
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    Chapter 130 Transportation Costs and Service Quality: An Examination of Competing Hypotheses
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    Chapter 131 Interrelationships Between Structural And Relational Dimensions
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    Chapter 132 Horizontal Selling Alliances: The Effect of Organizational Distance and Mutual Trust on Dyadic Working Relationships.
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    Chapter 133 Channel Power: A Proposed Multidimensional Perspective
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    Chapter 134 A Neural Network Approach to Pattern Recognition in Marketing Data Analysis: An Analysis of Both the Positive and Negative Aspects of System Performance
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    Chapter 135 Market Pricing of Real Estate Units: A Knowledge-Based System Approach
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    Chapter 136 Information Sharing in the U.S. Electronics Industry: a Preliminary Report
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    Chapter 137 Gaining a Marketing Advantage Using Quality Information Technology (QIT)
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    Chapter 138 Marketing Thought in a Postmodern Era
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    Chapter 139 A Reappraisal of Franchising Across National Boundaries in Foreign Market Entry Mode Analysis
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    Chapter 140 Competitive Retailing Strategies in Germany: an Empirical Study
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    Chapter 141 A Comparative Study of Marketing in Hungary, Poland and Bulgaria
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    Chapter 142 The Question of Marketing in Central and Eastern Europe
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    Chapter 143 The Effects of Demographic Variables on Measuring Perceived Risk
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    Chapter 144 Role Uncertainty and Marketing Performance in Service Firms
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    Chapter 145 Process Issues in Customer Satisfaction Measurement and Management
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    Chapter 146 Strategic and operational Market segmentation
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    Chapter 147 Opening of the Eastern Bloc Countries to Inbound Tourism
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Title
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-13159-7
ISBNs
978-3-31-913158-0, 978-3-31-913159-7
Editors

Levy, Michael, Grewal, Dhruv

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Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 10%
Student > Master 1 10%
Student > Ph. D. Student 1 10%
Unknown 7 70%
Readers by discipline Count As %
Business, Management and Accounting 1 10%
Psychology 1 10%
Social Sciences 1 10%
Unknown 7 70%