Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness
Article in Journal of Current Issues & Research in Advertising (March 2024)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
Article in Journal of Current Issues & Research in Advertising (March 2024)
Article in Annals of Public and Cooperative Economics (July 2021)
Article in E3S Web of Conferences (January 2020)