You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Viral Marketing
|
---|---|
Chapter number | 7 |
Book title |
Marketing Metaphors and Metamorphosis
|
Published by |
Palgrave Macmillan, London, January 2008
|
DOI | 10.1057/9780230227538_7 |
Book ISBNs |
978-1-349-54709-8, 978-0-230-22753-8
|
Authors |
Adam Lindgreen, Angela Dobele, Michael Beverland, Joëlle Vanhamme, Lindgreen, Adam, Dobele, Angela, Beverland, Michael, Vanhamme, Joëlle |