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Mendeley readers
| Chapter title |
Marketing Metaphors and Metamorphosis: an Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing Metaphors and Metamorphosis
|
| Published by |
Palgrave Macmillan, London, January 2008
|
| DOI | 10.1057/9780230227538_1 |
| Book ISBNs |
978-1-349-54709-8, 978-0-230-22753-8
|
| Authors |
Philip J. Kitchen, Kitchen, Philip J. |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Unknown | 1 | 50% |