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| Chapter title |
The Globalization of Markets and the Rule of Three
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing Metaphors and Metamorphosis
|
| Published by |
Palgrave Macmillan, London, January 2008
|
| DOI | 10.1057/9780230227538_3 |
| Book ISBNs |
978-1-349-54709-8, 978-0-230-22753-8
|
| Authors |
Jagdish N. Sheth, Can Uslay, Rajendra S. Sisodia, Sheth, Jagdish N., Uslay, Can, Sisodia, Rajendra S. |