↓ Skip to main content

Marketing Metaphors and Metamorphosis

Overview of attention for book
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
1 X user

Readers on

mendeley
200 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Marketing Metaphors and Metamorphosis
Published by
Palgrave Macmillan UK, January 2008
DOI 10.1057/9780230227538
ISBNs
978-1-349-54709-8, 978-0-230-22753-8
Editors

Kitchen, Philip J.

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 200 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
New Zealand 1 <1%
Spain 1 <1%
Unknown 198 99%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 10 5%
Student > Doctoral Student 5 3%
Student > Master 5 3%
Student > Bachelor 3 2%
Professor > Associate Professor 2 1%
Other 5 3%
Unknown 170 85%
Readers by discipline Count As %
Business, Management and Accounting 18 9%
Social Sciences 6 3%
Arts and Humanities 2 1%
Psychology 1 <1%
Philosophy 1 <1%
Other 2 1%
Unknown 170 85%