You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Brand Ambassadors: Strategic Diplomats or Tactical Promoters?
|
|---|---|
| Chapter number | 9 |
| Book title |
Marketing Metaphors and Metamorphosis
|
| Published by |
Palgrave Macmillan, London, January 2008
|
| DOI | 10.1057/9780230227538_9 |
| Book ISBNs |
978-1-349-54709-8, 978-0-230-22753-8
|
| Authors |
Claudia Fisher-Buttinger, Christine Vallaster, Fisher-Buttinger, Claudia, Vallaster, Christine |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 27 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 7 | 26% |
| Student > Ph. D. Student | 5 | 19% |
| Student > Master | 3 | 11% |
| Professor | 2 | 7% |
| Researcher | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 9 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 26% |
| Social Sciences | 4 | 15% |
| Economics, Econometrics and Finance | 3 | 11% |
| Agricultural and Biological Sciences | 1 | 4% |
| Computer Science | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 11 | 41% |