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Chapter title |
Exploring the Purchasing Motivations of Gneration Y
|
---|---|
Chapter number | 78 |
Book title |
Marketing, Technology and Customer Commitment in the New Economy
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11779-9_78 |
Book ISBNs |
978-3-31-911778-2, 978-3-31-911779-9
|
Authors |
Stephanie M. Noble, Diana L. Haytko, Joanna Phillips |