Attention for Chapter 106:
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
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Chapter title |
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
|
Chapter number |
106 |
Book title |
Marketing, Technology and Customer Commitment in the New Economy
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11779-9_106 |
Book ISBNs |
978-3-31-911778-2, 978-3-31-911779-9
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Brazil |
1 |
20% |
Unknown |
4 |
80% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
20% |
Professor |
1 |
20% |
Student > Ph. D. Student |
1 |
20% |
Student > Doctoral Student |
1 |
20% |
Student > Master |
1 |
20% |
Other |
0 |
0% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
60% |
Economics, Econometrics and Finance |
1 |
20% |
Unknown |
1 |
20% |