Attention for Chapter 88:
Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity
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Chapter title |
Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity
|
Chapter number |
88 |
Book title |
Marketing, Technology and Customer Commitment in the New Economy
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11779-9_88 |
Book ISBNs |
978-3-31-911778-2, 978-3-31-911779-9
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
17% |
Student > Ph. D. Student |
1 |
17% |
Professor > Associate Professor |
1 |
17% |
Lecturer |
1 |
17% |
Unknown |
2 |
33% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
50% |
Unspecified |
1 |
17% |
Unknown |
2 |
33% |