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Chapter title |
From Gouging out Eyes to the Mark of the Beast: An Exploratory Investigation into Consumer Concerns about Identification Technology
|
---|---|
Chapter number | 65 |
Book title |
Marketing, Technology and Customer Commitment in the New Economy
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11779-9_65 |
Book ISBNs |
978-3-31-911778-2, 978-3-31-911779-9
|
Authors |
Thomas Ainscough, Philip J. Trocchia |