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Marketing, Technology and Customer Commitment in the New Economy

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Cover of 'Marketing, Technology and Customer Commitment in the New Economy'

Table of Contents

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    Book Overview
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    Chapter 1 Reality Education: The Marketing Apprentice
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    Chapter 2 An Assessment and Comparison of the International Marketing Course
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    Chapter 3 Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset
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    Chapter 4 Web Site Personalization and Privacy Concern
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    Chapter 5 Consumers’ Attitudes Toward Regulation of Internet Auction Sites: A Third Person Effect Perspective
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    Chapter 6 Assessing the Impact of Corporate Credibility and Technology Acceptance on Online Shopping
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    Chapter 7 Intergenerational Perceptions of Malls: A Comparison between Mothers and their Adolescent Daughters
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    Chapter 8 Perceived Retail Disparity in Middle-Income African American and White Neighborhoods: An Exploratory Investigation
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    Chapter 9 Beyond the Marriage Metaphor: A New Product Development Framework for Key Account Management
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    Chapter 10 Business-to-Consumer Selling Teams
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    Chapter 11 An Empirical Investigation of Some Critical Success Factors to Improve Sales Unit Effectiveness
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    Chapter 12 The Moderating Role of Trust in Determining Inter-Firm Governance Mechanism and Perceived Performance
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    Chapter 13 Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination: An Emperical Test
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    Chapter 14 Formulating Loyalty Attributes in B2B Failure/Recovery Episodes: The Impact of Quality, Service Recovery, Relationship Satisfaction and Trust
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    Chapter 15 Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis
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    Chapter 16 Antecedents of Consumer Perception and Purchase of Foreign Products
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    Chapter 17 Nihonmachi: The Consumption of Japantown, San Francisco
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    Chapter 18 Lifestyles, Attitudes and Media Habits of the Net Generation in Bangladesh
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    Chapter 19 Foreign Made Products: The Effect of Stereotypes and Consumer Involvement
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    Chapter 20 Consumer Responses to Sexual Appeal in Cross-Cultural Advertisements: The Moderating Role of Cultural Value Orientations
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    Chapter 21 The Pursuit of Happiness: What Does it Mean to Marketers?
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    Chapter 22 Cause-Brand Alliances: Consumers Purchase Cause-Related Products to Feel Good!
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    Chapter 23 Every Day Quality of Life: Are Traditional Marketing Models Incomplete?
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    Chapter 24 Customer Perceptions of Bank Service Delivery Technologies in the United States and England
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    Chapter 25 Service Innovativeness and Patronage Intention: The Simultaneous Impacts of Service Characteristics and Consumer Innovativeness
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    Chapter 26 Using the Voice-of-the-Customer to Determine the Connection between Service and Relationship Attributes, Satisfaction, and Retention
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    Chapter 27 Small Business Strategic Networking: Impacts and Outcomes
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    Chapter 28 The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators
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    Chapter 29 Inactivity Within Relationships
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    Chapter 30 Store Environment and Impulse Buying Behavior: A Super-Market Perspective
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    Chapter 31 Offline and Online Atmospherics: Toward a Typology of Online Environmental Cues
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    Chapter 32 A Behavioral Model for Both Real Stores and Virtual Stores on the Internet
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    Chapter 33 A Structural Guide to Interviewing as Qualitative Marketing Research: The Three Interview Series Model
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    Chapter 34 Sources of Persuasion: A Framework for Online Trust Formation During Information Search
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    Chapter 35 Country-Of-Origin Bias: A Literature Review and Prescription for the Global World
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    Chapter 36 Investigating Individual Differences in Customer Complaint Behavior: Towards a Comprehensive Conceptual Framework
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    Chapter 37 Organisational Learning Profiles: Implications for Innovation and Performance
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    Chapter 38 Antecedents of Organizational Learning in Fast-Growth Firms
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    Chapter 39 Miscalibration as a Substitute for Strategy in High Velocity Environments
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    Chapter 40 A Model of Salesperson Satisfaction/Dissatisfaction Evolution Process: The Roles of Expectations, Disconfirmations, Attributions, and Equity Perceptions
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    Chapter 41 An Exploratory Study of Chinese Salespersons’ Dispositional Orientations
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    Chapter 42 The Relative Impact of Important Sales Presentation Skills Upon Industrial Salesperson Job Performance
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    Chapter 43 Online Evaluation of Apparel Products as Part of Female Consumers’ Decision-Making Processes
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    Chapter 44 Adapting a Comprehensive Physical Store Environmet and Patronage Model to Examine Online Store Environment and Patronge Intentions
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    Chapter 45 Rural College Students’ Outshopping for Apparel Products
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    Chapter 46 The Legal Parameters of Deception in Advertising: A Content Analysis
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    Chapter 47 Toward an Understanding of Consumers’ Perceptions of Wireless Advertising
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    Chapter 48 Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer
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    Chapter 49 Relationship Strength and Quality in Industrial Services: A Global Empirical Study
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    Chapter 50 Turkish Consumers’ Service Quality Perceptions and Satisfaction in Retail Banking
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    Chapter 51 Consumer Satisfaction-Loyalty Link: A Social Exchange Perspective
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    Chapter 52 Which Ideas should be Held Under the Term “Loyalty”?
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    Chapter 53 It Solutions that Foster Relationship Equity in Customer Relationship Management (CRM)
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    Chapter 54 Understanding Consumers’ Technology Adoption: a Micro-cultural Perspective on Internet Retail Transactions
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    Chapter 55 Special Session: Store Image – Theory, Research and Reality: A South African Perspective Store Image Attributes Theory: Lindquist Revisited
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    Chapter 56 Special Session: Store Image – Theory, Research and Reality: A South African Perspective Consumer Perceptions of Store Image Attributes
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    Chapter 57 Special Session Topic: Store Image – Theory, Research and Reality: A South African Perspective — Transformation of PEP
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    Chapter 58 Branding Corporate Philanthropy
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    Chapter 59 Consumer Authorization: Acquiescing to Informed Consent in High Risk Situations
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    Chapter 60 The Image Congruence Hypothesis: A Meta-Analytic Review
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    Chapter 61 Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers
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    Chapter 62 Burning for Fun or Money: Illicit Consumer Behavior in a Contemporary Context
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    Chapter 63 The Role of Self-Efficacy in Predicting Technology Acceptance
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    Chapter 64 Word of Mouse: Exploring Cross-National Opinion Leadership on the Web
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    Chapter 65 From Gouging out Eyes to the Mark of the Beast: An Exploratory Investigation into Consumer Concerns about Identification Technology
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    Chapter 66 Development Prospects in E-Mail-Marketing – Conception and Latest Empirical Findings
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    Chapter 67 Hidden Data Quality Problems in CRM Implementation
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    Chapter 68 Determinant Factors on the Success of Adoption of B2BEC for Manufacturers (SMEs) in Singapore
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    Chapter 69 An Exploration of the Role of Motivation in the Information Search Stage of e-Shopping.
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    Chapter 70 Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample
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    Chapter 71 Towards an Integrative Perspective for Measuring Brand Equity: Implications for Brand Portfolio Management
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    Chapter 72 One World Order: Marketing the Globe with the Cultural Acceptance Meter
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    Chapter 73 Marketing Soundness in Women Owned Small Enterprises in India: A First Level Analysis
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    Chapter 74 Pilfering Grades: An Exploratory Study into Classroom Cheating Using Shoplifting Theory
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    Chapter 75 Tax Exemption As a Marketing Tool: The Irish Republic and Profits Derived from Artistic Creativity
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    Chapter 76 Modeling Dynamic Software Sampling Strategies
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    Chapter 77 Attention Tracking: A Cost-Effective Method to Track Customer Attention
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    Chapter 78 Exploring the Purchasing Motivations of Gneration Y
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    Chapter 79 Stigmatized Products: Fostering Discourse on Those “Products I Would Never be Caught Dead Buying!”
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    Chapter 80 Multiple Attitude Functions Served by Products: Consumer Behavior Implications
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    Chapter 81 Implications of Service Provider Innovativeness and Innovation Capability in Strategic Outsourcing Agreements
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    Chapter 82 How Does Investment Bank Reputation Influence M&A Deal Characteristics? A Conceptual Model and Research Propositions
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    Chapter 83 Offshore Outsourcing of Customer Services and Consumer Behavior: Towards A Comprehensive Conceptual Framework
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    Chapter 84 Modeling International Market Development: The Tools of Production Defining the Stages of Market Evolution
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    Chapter 85 Foreign Made Products: The Effetcs of Stereotypes and Consumer Invovlement
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    Chapter 86 East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty
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    Chapter 87 Ethnocentrism and Perceptions of the Quality of Home Country and Foreign Artwork: A Comparison of English and Hungarian Art Visitors
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    Chapter 88 Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity
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    Chapter 89 Towards A Measure of Social Advertising Skepticism
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    Chapter 90 Service Blueprinting in the Nonprofit Sector: A Case Study
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    Chapter 91 The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics
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    Chapter 92 Complaint Communication Media and Their Impact on Customer Justice Expectation: An Exploratory Study
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    Chapter 93 Not All Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships
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    Chapter 94 Social Capital in Co-Production Environments: A Conceptual Model for Knowledge Intensive Business Services
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    Chapter 95 Managing Supply Chain Relationships in a Capacity Constrained Environment: An Operational Perspective
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    Chapter 96 The Effects of Corporate Environmentalism on Vendor Selection: An Institutional View
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    Chapter 97 The Effect of Top Management Teams on Branding Capability: The Moderating Role of Formalization
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    Chapter 98 Tradeoff Between Push and Pull Strategy: The Moderating Role of Brand Awareness
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    Chapter 99 An Examination of Customer-to-Customer Interactions: A Field Experiment Approach
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    Chapter 100 The Data Quality for Problem Enactment Model. CRM Case
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    Chapter 101 Management Leadership Behavior and Market Orientation: The Relationship and Their Effects on Organization Effectiveness and Business Performance
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    Chapter 102 Antecedents to Knowledge Management: The Role of Information Technology Adoption, Analytical Capabilities, and Market Orientation
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    Chapter 103 Feedback System Effectiveness on the MO-Performance Link
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    Chapter 104 Return on Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives
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    Chapter 105 A Demographic Profile of the Target Audience for Grocery Coupon Promotions
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    Chapter 106 Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
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    Chapter 107 Competitive Advantage for Fast Growth SMEs: A Study of the Effects of Business Orientation and Marketing Capabilities on Firm Performance
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    Chapter 108 Emotional Attachment to Brands: The Construction of a Scale
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    Chapter 109 Racial Identity and Art Consumption
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    Chapter 110 Lessons Learned as a Teacher
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    Chapter 111 Reflective Statement of Teaching Philosophy
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    Chapter 112 Teaching Philosophy: An Integrative Perspective to Effective Marketing Edication
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    Chapter 113 Teaching Philosophy
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Title
Marketing, Technology and Customer Commitment in the New Economy
Published by
Springer International Publishing, November 2014
DOI 10.1007/978-3-319-11779-9
ISBNs
978-3-31-911778-2, 978-3-31-911779-9
Editors

Spotts, Harlan E.

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 69 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 69 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 16 23%
Student > Master 10 14%
Student > Bachelor 9 13%
Student > Doctoral Student 4 6%
Researcher 3 4%
Other 6 9%
Unknown 21 30%
Readers by discipline Count As %
Business, Management and Accounting 24 35%
Social Sciences 8 12%
Economics, Econometrics and Finance 6 9%
Engineering 3 4%
Psychology 3 4%
Other 4 6%
Unknown 21 30%